07 March 2011

Late Night Shopping

Stores along Singapore's Orchard Road said that staying open until 11 p.m. on Saturday nights did not make business sense.

One may admire Singapore Tourism Board and Orchard Road Business Association for trying to inject life and vibrancy into Singapore's main shopping belt.  However, once the novelty of late night shopping wore out, the result from a business perspective was quite predictable.

Notes.  "Orchard Road Late Night Shopping: From Sizzle to Fizzle" The Sunday Times (6 Mar 2011).

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